How Smart People Do Social Selling

Social selling has been rising in popularity for awhile. There’s a reason: It works. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. 46% of social sellers hit their quotas,

How Marketing Operations Can Align with Sales (and Why)

One of the most common phenomena I encounter in the wonderful world of B2B companies is the creation, and then continual expansion, of a chasm between sales and marketing. What I mean by that is, as both departments grow and struggle to keep their heads above water while still operating at maximum capacity, a great divide begins to develop on