If you’re a lover of college basketball, then the next few weeks will be heaven. It’s that time of year again when people crowd around their TVs for two and a half weeks to watch the best NCAA teams duke it out to prove who’s the best (complete with bragging rights for the next year). That’s right, it’s March Madness

Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success

What do the Bee Gees, primary colors, tricycles, and some little pigs have in common? The answer is, of course – the number three. Some really good things, no – some reallygreat things come in threes. The same is true when we speak about the importance of creating alignment between marketing and sales. Integrate those two and you are moving

How Smart People Do Social Selling

Social selling has been rising in popularity for awhile. There’s a reason: It works. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. 46% of social sellers hit their quotas,

How Marketing Operations Can Align with Sales (and Why)

One of the most common phenomena I encounter in the wonderful world of B2B companies is the creation, and then continual expansion, of a chasm between sales and marketing. What I mean by that is, as both departments grow and struggle to keep their heads above water while still operating at maximum capacity, a great divide begins to develop on

The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars

If you’ve been asked to be a presenter for an upcoming webinar – congrats! Webinar presenters are most often chosen because they are articulate, engaging, and an expert in their field, so kudos to you. It’s an honor, but it can be a lot of work, and even a bit stressful, especially if you are new to the webinar presenter game.